01
Strategy
Who to reach, what to ask them to do, and what the economics allow.
Growth / 01
Turn attention into business.
We build acquisition systems, not ad accounts.
Strategy, messaging, creative, paid media, landing pages, tracking, and lead quality are one connected system. IDC takes responsibility for the path, not just the dashboard.
The system
Eight parts. None of them work alone.
02
Messaging
The argument that makes the offer worth a click and a conversation.
03
Creative
Angles produced to be tested, not admired.
04
Paid Media
Campaign structure across paid social and search, built for readable results.
05
Landing Pages
The page the click lands on, treated as part of the campaign.
06
Tracking
Events, sources, and definitions agreed before spend, not after.
07
Optimization
A testing cadence with one question at a time and a decision at the end.
08
Lead Quality
What sales actually received, fed back into targeting, creative, and copy.
Capabilities
What we run, week to week.
01
Paid Social
Meta, LinkedIn, and other relevant paid platforms. Campaign architecture, audience testing, creative testing, and optimization.
- Campaign architecture
- Audience testing
- Creative testing
02
Search
Capture existing demand using high-intent search campaigns structured so results can be read rather than guessed at.
- Google Ads
- Intent mapping
- Query hygiene
03
Creative & Messaging
Find the angles that make the market care before increasing spend.
- Angles
- Offer framing
- Ad concepts
04
Lead Generation
Systems designed around qualified conversations rather than vanity metrics.
- Qualification
- Forms and flows
- Routing
05
Conversion
Landing pages, funnels, forms, and user paths built when the website becomes the bottleneck.
- Landing pages
- Funnels
- Experiments
06
Measurement
Tracking, attribution, reporting, and feedback from what happens after the lead arrives.
- Tracking
- Reporting
- Sales feedback
What we own
- The acquisition system end to end
- Campaign architecture and structure
- Creative direction and testing cadence
- Landing pages and conversion paths
- Tracking definitions and reporting
- The decision about what to change next
What we need from you
- An honest view of the offer and margins
- Access to what happens after the lead
- One decision-maker who can approve fast
- Patience for the first learning cycle
- Feedback from sales on lead quality
- Permission to kill what is not working