Work
The work is shown through the problem, system, and operating result.
No borrowed logos. No inflated numbers. Just the type of execution a founder can evaluate before starting.
How to read this page
Each entry shows the commercial problem, the system built around it, and the kind of business leverage created. This is proof without turning past relationships into borrowed credibility.
Regulated service / Acquisition
Fintech / Recent
Built a more structured acquisition funnel connecting creative, paid campaigns, landing experiences, qualification, and measurement.
Travel / B2B / Digital
Travel / Recent
Helped translate a strong offline operation into a coherent digital market presence and B2B acquisition infrastructure.
Automation / Internal Products
Operations / Recent
Built and automated systems designed to reduce repetitive operational work and improve execution speed.
Detail
Problem
Campaigns and landing experiences were running as separate efforts, so it was unclear which part of the funnel was limiting qualified leads.
System
One acquisition system: creative angles tested against a defined audience, campaign architecture built for readable results, landing pages written for a single decision, and tracking that reports on lead quality rather than form fills.
Outcome
A funnel that can be diagnosed. Each stage is measured separately, so spend decisions are argued with evidence instead of opinion.
Problem
A strong offline reputation with no digital surface a B2B buyer could evaluate, and no structured way to receive or respond to inbound requests.
System
Positioning and messaging for a B2B audience, a website built as the credibility layer, and an RFP workflow that turns scattered email requests into a single reviewable pipeline.
Outcome
Inbound requests arrive in one place with the information needed to quote. The digital presence now matches how the business actually sells.
Problem
The same operational steps were being repeated by hand every week, which capped throughput and made quality depend on who was available.
System
Mapped the repeated workflow, removed the steps that existed only out of habit, and built internal tooling around the ones that mattered.
Outcome
Less manual handling per cycle and a process that a new person can run without inheriting tribal knowledge.
